Monday, May 13, 2019

5 Consumer Trends That Your Customers Will Be Looking For At Your Restaurant

Just like in recent years, we continue to see great demand for delivery service, local ingredient sourcing, and convenience.

Here are some more top consumer trends you can expect to have a significant impact on the food service industry.








Speed
Thanks in large part to social media, and Amazon Prime, we are truly living in an on-demand world.  People want what they want, and they want it as fast as possible….including access to the food they are craving.
New restaurant technology such as Yelp Reservations is looking to speed up the reservation process, while other technologies improve ordering, cooking, and payment processing efficiency, enabling 21st diners the convenience of engaging in a modern form of “dine and dashing”.
The rise of cashless payment options like ApplePay and SamsungPay (sorry Crypto fans), kiosk ordering from McDonald’s and Taco Bell, tableside ordering and payment Ziosks has removed some of the common barriers related to ordering and paying that your customers can potentially benefit from.
Eco-Friendly Alternatives
Following the movement to #StopSucking, restaurants nationwide continue to support legislation discouraging the use of single-use plastics – like straws, and plastic bags.
It’s no secret that eco-friendly business practices have been a trend for the last few years now.  Studies have shown that a majority of global millennials are willing to pay more for sustainable products by brands committed to a positive social and environmental impact.
With the announcement of Loop coalition of major brands including Nestle, and PepsiCo and about a dozen other brands, are focused on reusability.
Unique Experiences
With the plethora of dining options available, diners today are expecting unique and great experiences in addition to great food.
Diners looking for a night of up-close magic in addition to a steak dinner frequent locations like the Magic Castle in Hollywood.  Adventurous diners are also trying the 20-course tasting menu at Scratch Bar & Kitchen where each dish gets progressively weirder (cheese ice cream on a toast anyone?).   At Totoraku, if patrons are lucky enough to be invited by the chef, they’ll need to bring a really good bottle of wine in order to be invited back again. The chef then proceeds to entertain patrons with what they feel like cooking that night, much to the excitement of their diners.
Convenience, eco-friendly businesses, and activities that create memorable experiences with friends and family will continue to rise in popularity and help your restaurant stand out from the crowd. It gives your diners a reason to hang out, spend more money, and share with their friends.